Be ready in an emergency

Created a minimum viable product concept for an emergency virtual assistant app to help people in emergencies, which included UX and UI design and user testing.

Product

First Aid are to help people learn, improve and expand their knowledge anywhere in the world.

User problems

Users want to be more confident in their actions. They want to have a reliable source of information in their pocket where it could be possible to learn, practice, and have support in critical situations

Business goal

Address the user's need for confidence and access to reliable information to create a mobile application that offers comprehensive educational resources, interactive practice tools, and real-time support for users facing critical situations.


As a business objective. Collaborate with hospitals and private courses to provide professional training in emergency care, increasing awareness of similar situations.

Solution

Solution 1

Description

Solution

Solution 2

Description

Solution

Solution 3

Description

outcome

Built trust

We want to

?

downloads after 3 months

Dec 2023 - Jan 2024

Timeline

UIUX Designer

Role

Design Process

Creating end-to-end website design with time and budget constraints

I took ownership of the entire design process of the website. My work included analysis of client requirements, desk research, concept development, creation of mockups and prototypes, selection of colour palettes and fonts, and integration of graphic elements.

Desk research

How might we…?

Site map

Wireframes

Visual mood board

High-fidelity mockup

Constraints

Tight deadlines and limited funds

Create website design without any additional funding for user research and testing. Launch the website in 3 month.

Exploring niche through online research for valuable insights

  • The target audience for our services are homeowners who have a stable source of income.

  • The target audience for our services are homeowners who have a stable source of income. Majority of our clients, around 73%, are in the age range of 50-60 years old and are referred to us by people they know such as friends, family, and acquaintances.

  • On the other hand, clients in their 30s and 40s are more tech-savvy and tend to look for our services through both traditional referrals and online searches.

  • There are many companies on the market that provide services like ours, but only 5% of them have a website

  • From idea to realization, the most crucial part is getting the first estimation for the business.

Competitors analysis key features

  • Using simple form to get free estimation

  • A bunch of photos of completed projects in one pile

  • Either lack of info or so overwhelming long texts

  • Collaborate with advanced systems and solutions

  • Confusing categorization of services

Hypothesis

  • Integrating Calendly booking option enhances convenience for users and business owners.

  • Add a separate tab with a description of services to help clients understand what we can do for them. This will decrease user drop-off.

  • Highlight the benefits of our services on the homepage, and prompt visitors to schedule a consultation to boost retention rates.

  • Add a tile showroom list for customers to see and check tile quality in person.

  • Add a tile showroom list for customers to see and check tile quality in person.

Site map

To simplify navigation and emphasize business priorities, I collaborated with a stakeholder to refine the sitemap.

Wireframes

Moodboard

According to client preferences in all options, I presented I tried to adhere to natural shades that are present in modern interior design.

High-fidelity

learnings

Tight deadlines and limited funds

Using existing functionality saves time, allowing us to test our assumptions more quickly — saving time and resources that would have been spent on developing a new tool from scratch

learnings

Tight deadlines and limited funds

Create website design without any additional funding for user research and testing. Launch the website in 3 month.

@kristinamoroz.art