Be ready in an emergency
Created a minimum viable product concept for an emergency virtual assistant app to help people in emergencies, which included UX and UI design and user testing.
Product
First Aid are to help people learn, improve and expand their knowledge anywhere in the world.
User problems
Users want to be more confident in their actions. They want to have a reliable source of information in their pocket where it could be possible to learn, practice, and have support in critical situations
Business goal
Address the user's need for confidence and access to reliable information to create a mobile application that offers comprehensive educational resources, interactive practice tools, and real-time support for users facing critical situations.
As a business objective. Collaborate with hospitals and private courses to provide professional training in emergency care, increasing awareness of similar situations.
Solution
Solution 1
Description
Solution
Solution 2
Description
Solution
Solution 3
Description
outcome
Built trust
We want to
?
downloads after 3 months
Dec 2023 - Jan 2024
Timeline
UIUX Designer
Role
Design Process
Creating end-to-end website design with time and budget constraints
I took ownership of the entire design process of the website. My work included analysis of client requirements, desk research, concept development, creation of mockups and prototypes, selection of colour palettes and fonts, and integration of graphic elements.
Desk research
How might we…?
Site map
Wireframes
Visual mood board
High-fidelity mockup
Constraints
Tight deadlines and limited funds
Create website design without any additional funding for user research and testing. Launch the website in 3 month.
Exploring niche through online research for valuable insights
The target audience for our services are homeowners who have a stable source of income.
The target audience for our services are homeowners who have a stable source of income. Majority of our clients, around 73%, are in the age range of 50-60 years old and are referred to us by people they know such as friends, family, and acquaintances.
On the other hand, clients in their 30s and 40s are more tech-savvy and tend to look for our services through both traditional referrals and online searches.
There are many companies on the market that provide services like ours, but only 5% of them have a website
From idea to realization, the most crucial part is getting the first estimation for the business.
Competitors analysis key features
Using simple form to get free estimation
A bunch of photos of completed projects in one pile
Either lack of info or so overwhelming long texts
Collaborate with advanced systems and solutions
Confusing categorization of services

Hypothesis
Integrating Calendly booking option enhances convenience for users and business owners.
Add a separate tab with a description of services to help clients understand what we can do for them. This will decrease user drop-off.
Highlight the benefits of our services on the homepage, and prompt visitors to schedule a consultation to boost retention rates.
Add a tile showroom list for customers to see and check tile quality in person.
Add a tile showroom list for customers to see and check tile quality in person.
Site map
To simplify navigation and emphasize business priorities, I collaborated with a stakeholder to refine the sitemap.

Wireframes

Moodboard
According to client preferences in all options, I presented I tried to adhere to natural shades that are present in modern interior design.



High-fidelity



learnings
Tight deadlines and limited funds
Using existing functionality saves time, allowing us to test our assumptions more quickly — saving time and resources that would have been spent on developing a new tool from scratch
learnings
Tight deadlines and limited funds
Create website design without any additional funding for user research and testing. Launch the website in 3 month.