#UX
#web
#Figma
From traditional referrals to establishing a digital presence
Designed a website for a local home renovation company, known for its expertise in versatile tile renovation projects, to expand its audience, provide comprehensive service information, and create a professional online presence.
User problems
Users struggle to find essential information about the business, such as its services, contact details, and portfolio.
Business problem
The current client retention rate from social medias is near 5%.
The main source of client is a traditional referral from previous clients. The client retention is 15%. it's nearly 5-10% which is an area for improvement
Business goal
Improve online presence, reach a larger audience, showcase its expertise and enhance its business credibility by providing comprehensive information about its services. Help customers navigate through information.
Solution
Getting clients to know the company
We start getting to know the company from the main page, where we consistently tell our potential client why they should cooperate with us
Solution
Managing meetings with Calendly
Added Calendly to manage consultation call slots for both clients and business owner convenience, apart from a form for those who prefer this kind of option more.
Solution
Logo redesign
To stay consistent accros all platforms (socials and web) we decided to come up with a new more minimal version of logo.
outcome
Built trust
Our goal to increase client retention by 30%. This will be achieved by providing a clear and efficient appointment system through the new website.
20%
client retention
Dec 2023 - Jan 2024
Timeline
UIUX Designer
Role
Design Process
Creating end-to-end website design with time and budget constraints
I took ownership of the entire design process of the website. My work included analysis of client requirements, desk research, concept development, creation of mockups and prototypes, selection of colour palettes and fonts, and integration of graphic elements.
Desk research
How might we…?
Site map
Wireframes
Visual mood board
High-fidelity mockup
Constraints
Tight deadlines and limited funds
Create website design without any additional funding for user research and testing. Launch the website in 3 month.
Exploring niche through online research for valuable insights
The target audience for our services are homeowners who have a stable source of income.
The target audience for our services are homeowners who have a stable source of income. Majority of our clients, around 73%, are in the age range of 50-60 years old and are referred to us by people they know such as friends, family, and acquaintances.
On the other hand, clients in their 30s and 40s are more tech-savvy and tend to look for our services through both traditional referrals and online searches.
There are many companies on the market that provide services like ours, but only 5% of them have a website
From idea to realization, the most crucial part is getting the first estimation for the business.
Competitors analysis key features
Using simple form to get free estimation
A bunch of photos of completed projects in one pile
Either lack of info or so overwhelming long texts
Collaborate with advanced systems and solutions
Confusing categorization of services
Hypothesis
Integrating Calendly booking option enhances convenience for users and business owners.
Add a separate tab with a description of services to help clients understand what we can do for them. This will decrease user drop-off.
Highlight the benefits of our services on the homepage, and prompt visitors to schedule a consultation to boost retention rates.
Add a tile showroom list for customers to see and check tile quality in person.
Add a tile showroom list for customers to see and check tile quality in person.
Site map
To simplify navigation and emphasize business priorities, I collaborated with a stakeholder to refine the sitemap.
Wireframes
Moodboard
According to client preferences in all options I presented, I tried to adhere to natural shades that are present in modern interior design.
High-fidelity
learnings
Tight deadlines and limited funds
Using existing functionality saves time, allowing us to test our assumptions more quickly — saving time and resources that would have been spent on developing a new tool from scratch
