#UX
#web
#Figma
Lapka Charity uniting all shelters and adopters
Created a minimum product for launch and testing with potential users, including a full UI and UX design cycle.
Product
A platform to support a community all over Ukraine that integrates all shelters with the ability to meet, adopt and help homeless pets to find their new family.
User problems
The adoption process is time-consuming and confusing, so people tend to drop off the whole process before finishing.
Business problem
Animal shelters often face significant challenges due to limited budgets and insufficient funding, which can make it difficult to provide the necessary care for animals. Additionally, many shelters struggle to accommodate as many animals as possible due to a lack of publicity.
Business goal
Create a platform to help people navigate through the whole process of adoption as well as collaborate with vendors providing a diverse range of services and supplies for animals.
Solution
Simplifying meeting with pet
As a first iteration, we've decided to focus on adopters and their ability to book a meeting with a potential furry family member - appointment booking flow
Solution
Establishing brand identity
Created a unique and recognizable brand image to set apart in the market.
outcome
Help Shelters adopt pets
Increase the amount of adopted pets for the average shelter using Lapka by 30%. At least 50 pets were happily adopted using the Charity Lapka platform
30%
50
Timeline
UIUX Designer
Role
Design Process
Creating end-to-end website design with time and budget constraints
I managed the project's strategy, focusing on researching the field by conducting interviews with key industry stakeholders and prioritizing tasks for success to create a minimum viable flow for a successful launch.
Conducting user interview
Persona & empathy map
Customer Journey
How might we…?
Site map
Wireframes
Visual mood board
High-fidelity mockup
User research key findings
shelters lack resources as people and stuff to keep everything organized
people want a more easy way of searching for a pet
people truly would like to adopt a pet from a shelter
the process is really confusing
Persona & Empathy map
Customer Journey Map
How might we?
How might we design a process of setting an appointment with a pet and shelter?
How might we simplify the adoption process?
How might we help users find better matches?
User Flow
Site map
Wireframes
In this draft, I was mainly focused on the adopter's user flow and processes for them:
finding a pet
setting up a meeting with a pet in the shelter
Defining visual direction
Mobile-first high-fidelity prototype
Takeaways & creating a future roadmap
Test the prototype with potential users
Integrate insight-based improvements
Collect results and measure success
Develop the first iteration
Promote a platform for shelters in Ukraine
Promote the platform to adopters
learnings
Using existing functionality saves time, allowing us to test our assumptions more quickly — saving time and resources that would have been spent on developing a new tool from scratch
learnings
